For those of you in the industry that new to Arch Viz (architectural visualization), I wanted to point out some of the benefits to using CG technologies on your projects.

1. Cost Effective – Recent recession aside, the cost of materials is expensive. For any builder, small, medium, and large, the cost of doing business is more than just human resources, and adequate labor. The cost of materials used, and wasted and shipped can be staggering when setting up in new development sections. As well as the risk of sitting on show properties that burn a hole into any business budget with furniture, staff, and marketing materials, business loans, etc. At the cost of one average middle class show home (approx. 2500-3000sq ft @ $400k/unit ), depending on your service provider, almost 100 3D rendered homes could be built and textured.

2. Green Technology – In our day and age, with considerations like environmental impact, on site and in the office. 3D Arch Viz can take the paper away from trash bins. these technologies can be applied to various creative media inside your show-centers as well as your customers homes. Video fly-through’s and interactive home customizing tools such as Zensoft’s Project “Carma” can be deployed to HD TV’s web browsers, and kisok computers. 3D assets can be reused, re-textured, and even modified. Can you do that with scale physical models?

3. Customer Simplicity – Buying a home is stressful enough for your customers. Remember when you purchased your first, second or third home? Worrying about the mortgage, moving, location & social impacts, paint colors, etc? Not to mention that most customers have trouble visualizing their new space before it’s built. No more trying to interpret 2′ of space off the dining room sketched out on a pre-printed 36″x24″ blueprint. CG Architecture can help them visualize their new home, from interior design decisions, floor plan, and whether their stuff will even fit!

4. Customer Engagement – have you ever had a customer walk into your show center while you were busy with another customer? Did they walk in and walk out in less than 5 minutes without really saying much to you and than venture to your competitions show center across the street? There could be a number of reasons for this, but aesthetically, everyone is different. Neutral colours, the latest interior design fads, and modern contemporary furnishings don’t appeal to everyone. 3D assets can be a cost effective way of displaying the same spaces with a variety of options, that may be more attractive to potential home buyers. Being able to relate to your customers needs, likes, and dislikes of a home may be the one thing missing from your game plan.

There are many other reasons why CG technology can help you build your business. The above mentioned are a just a few topics that we can help with.