January 16th, 2009, Diamond Comic Distributors Inc., announced another minimum sales quota increase, which affected all comic publishers across the board. The repercussions of their recent move left a gap in the market for small to medium sized publishers alike. Zensoft Studios Inc. sought to fill this gap by creating a social platform called, The Fabler, a web 2.0 platform targeting comic consumers, creators/publishers, and retailers, as an alternative self publishing solution.

With an aggressive roadmap, Zensoft seeks to fulfill the needs of these three unique entities within an industry that fuels billions of dollars in consumer sales per year, through the syndication of comic book intellectual property across multiple mediums and consumer product genre’s. These mediums include, comic books, merchandise, blockbuster movies, and video games, etc.

“In our research, the current state industry has created an opportunity for us to explore unique distribution models…,” says CEO Bruno Steppuhn. With overstocked retail shelves, overprinting, under served indie and a saturated mainstream market, it’s hard to find the right balance between what’s hot, and what their customers are looking for.

The Fabler’s goal is to offer a plethora of meaningful self publishing tools for alternative creators, which not only include feasible print products, but also merchandising and licensing opportunities. “The mainstream markets are supported by fresh talent and ideas that come from unbound creators. We want to harness those opportunities enabling creators, small press, and small retailers to grow,” Bruno elaborates.

Thefabler.com is more than just offering services to help the smaller guys. It’s about enabling visual story telling in a medium that many of us, since childhood can say fueled our imaginations. The Fabler loves comics. We want to continue to see them flourish.

For more details and up to date news on The Fabler, check out thefablerblog.com.